Consumer behavior :
Additional authors:
Wallendorf, Melanie.
Series:
Theories in marketing series
|
Theories in marketing series
Published by :
Wiley,
(New York :)
Physical details: xiv, 567 p. : ill. ; 24 cm.
ISBN:9780471094289; 9780471981268.
Subject(s):
Consumers.
Year: 1979
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Includes bibliographical references and index.

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