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21.
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Principles of marketing /
by Tousley, Rayburn D.
Publication:
New York, N.Y. :
Macmillan,
1962
. 716 p.
, Based on Clark and Clark, Principles of marketing, 3rd ed., 1942.
Date:
1962
Availability:
Items available:
Die Afrikaanse Protestantse Akademie
(1),
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22.
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23.
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24.
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25.
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28.
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31.
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32.
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33.
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34.
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Consumer behavior
by Robertson, Thomas S.
Publication:
[Glenview, Ill.]
Scott, Foresman
1970
. viii, 169 pages
, "The material in this book was prepared initially as a part of a ... textbook, Managerial analysis in marketing, by Frederick D. Sturdivant et al."
23 cm
Date:
1970
Availability:
Items available:
Die Afrikaanse Protestantse Akademie
(1),
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35.
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36.
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37.
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Marketing :
an introduction /
by Armstrong, Gary
Publication:
Upper Saddle River, N.J. :
Pearson Prentice Hall,
2006
. xxxii, 122 pages :
, Kotler's name appears first on the earlier ed.
28 cm
Date:
2006
Availability:
Items available:
Die Afrikaanse Protestantse Akademie
(1),
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38.
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39.
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40.
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