Die Afrikaanse Protestantse Akademie Biblioteek catalog › Details for: Consumer behavior :

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Consumer behavior :

by Zaltman, Gerald.

Additional authors: Wallendorf, Melanie, -- joint author.

Series: Theories in marketing series Published by : Wiley, (New York :) Physical details: xiv, 567 p. : ill. ; 24 cm. ISBN:0471981265.

Subject(s): Consumer behavior. | Motivation research (Marketing)

Year: 1979

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Non-Fiction	Die Afrikaanse Protestantse Akademie	658.834 ZAL (Browse shelf)	1	Available		APA004786

Includes bibliographical references and index.

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